The central image looks like a man who is running away for his life. This will then induce the audience as they will be wanting to know why the man is running, who the man is running from.

The title ’12 year a slave’ looks as if it’s handwritten which is in synergy with the clothes which looks old and rusty. This effective because ’12 year a slave’ shows that he had written it.

The tagline is ‘The Ext ordinary true story of Solomon North up this shows that the movie is constructed on a true story. This makes the reader feel compassion for the man who has been a slave for 12 years it also shows that it has a link to historical events that has an impact to our lives.

The actor on the poster is not really known nevertheless the actor can inspire the audience.

The crescendo of the non-dietetic music in the trailer conjures a anxious and moving atmosphere about it, and the slave singing the freedom song also describes anguish and struggle of the slaves. This will then inspire the audience because the story is really touching.